OTT (Over-The-Top) is an acronym commonly used in the realm of media and entertainment to describe a method of content delivery that bypasses traditional distribution channels, such as cable or satellite television providers. OTT refers to the transmission of audio, video, and other media content via the internet directly to consumers, enabling them to access and consume content on-demand, at their convenience, using various devices like smartphones, smart TVs, tablets, or computers.
OTT platforms offer a vast array of content, including movies, TV shows, documentaries, live events, and more, typically through subscription-based services or advertising-supported models. They provide users with flexibility and control over their viewing experience, enabling them to choose what they want to watch, when and where they want to watch it.
These platforms have gained immense popularity due to their ease of use, affordability, and extensive content libraries. Examples of prominent OTT services include Netflix, Hulu, Disney+, Amazon Prime Video, and HBO Max.
OTT also encompasses streaming devices or set-top boxes that connect televisions to the internet, allowing users to access OTT content on their big screens. This technology eliminates the need for traditional cable or satellite subscriptions, providing users with more options and freedom in how they consume media.
In summary, OTT refers to the delivery of media content over the internet, offering users a personalized and flexible viewing experience on various devices.
