The word "OOMS" may seem like an unusual spelling at first glance, but it can be explained using the International Phonetic Alphabet (IPA). The word is pronounced [u:mz], with a long "u" sound and a soft "z" sound at the end. The spelling can be analyzed as a variation of the word "oomph", which means energy, enthusiasm or charisma. "OOMS" could be used as a plural or a verb form of "oomph". Despite its unconventional spelling, "OOMS" could convey a playful or whimsical tone in language.