Correct spelling for the English word "off message" is [ˈɒf mˈɛsɪd͡ʒ], [ˈɒf mˈɛsɪdʒ], [ˈɒ_f m_ˈɛ_s_ɪ_dʒ] (IPA phonetic alphabet).
Off message is a term used to describe statements or actions that are inconsistent with the predetermined or desired message or narrative of an individual, organization, or campaign. This term often emerges in the context of public relations, politics, marketing, or any situation where message control is critical.
When someone goes off message, they deviate from the planned communication strategy, delivering information or expressing opinions that are not aligned with the intended image or purpose. This can occur unintentionally, in moments of poor judgment or miscommunication, or as a deliberate act of disobedience or rebellion.
Being off message can be detrimental to an individual or organization's reputation, as it may cause confusion, dilute the core message, or generate negative publicity. In political campaigns, for instance, being off message might divert attention from policy goals or harm the candidate's likeability.
To avoid being off message, individuals or organizations usually implement strict communication protocols, including pre-approved scripts, media training, and frequent messaging reminders. These measures aim to ensure that all public statements, responses, and actions are consistent with the overall communication strategy.
In summary, off message refers to actions, statements, or behaviors that depart from the desired narrative or communication plan. It can have negative consequences for perception, reputation, and achieving specific goals, highlighting the importance of maintaining consistency and control over messaging.
The term "off message" is derived from two different words: "off" and "message".
1. Off: The word "off" comes from the Old English word "of" which means "from". It has been used in various contexts to indicate separation, departure, or deviation from a particular course, position, or state.
2. Message: The word "message" comes from the Old French word "message" which means "message" or "communication". It has been used to refer to a piece of information or communication that is conveyed or sent from one person to another.
When combined, the phrase "off message" refers to a situation where someone deviates from or goes against the intended or approved messaging, communication, or narrative. It typically implies that the individual is not following the guidelines, talking points, or strategic direction set by a group or organization.