Pronunciation: [ˈə͡ʊ ˈɔːɹə] (IPA) 
The spelling of the word "OE ORA" is unique and may seem confusing at first glance. However, when broken down using International Phonetic Alphabet (IPA) transcription, it becomes clear. "OE" is pronounced as the diphthong /ɔɪ/, which is a combination of the sounds /ɔ/ and /ɪ/. "ORA" is pronounced as /ɒrə/, with the emphasis on the first syllable, and a schwa sound in the second. Overall, "OE ORA" is pronounced as /ɔɪ ɒrə/.
OE ORA is a term that is predominantly used in New Zealand and is derived from the Maori language. It has a relatively broad definition and pertains to the concept of a community-based approach to health and well-being.
OE ORA can be understood as a philosophy or a way of life that recognizes the interconnectedness of different aspects of an individual's well-being, including physical, mental, emotional, and spiritual dimensions. It emphasizes the holistic nature of health, incorporating not only the absence of illness but also the presence of vitality and balance.
This concept also recognizes the importance of community and collective responsibility in promoting well-being. It fosters a sense of connectedness and encourages supportive relationships between individuals, families, and communities. OE ORA acknowledges that health and well-being are influenced by various social determinants, such as culture, environment, education, and socioeconomic factors.
Furthermore, OE ORA also embraces traditional Maori knowledge and practices, aligning with indigenous beliefs and customs. It incorporates concepts of whakapapa (genealogy), mana (authority), and tikanga (cultural protocols) to guide individuals in achieving optimal health and well-being.
Overall, OE ORA encapsulates a holistic and community-centric approach to health and well-being, drawing on Maori traditions and wisdom to foster balance, connectedness, and vitality.
