NSU MOTORENWERKE AG Meaning and
Definition
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NSU Motorenwerke AG was a German automobile manufacturer founded in 1873 in the city of Neckarsulm. Initially, the company focused on producing knitting machines, steam engines, and bicycles before venturing into the automotive industry. NSU became synonymous with motorcycling in the early 20th century as it produced a wide range of motorcycles, including popular models like the NSU Supermax and the NSU Fox.
During the mid-20th century, NSU Motorenwerke AG expanded its operations to include automobile production. The company manufactured various cars, including sedans, convertibles, and sports cars. Notably, NSU was known for producing the NSU Prinz, a small car that garnered significant success in many European markets. NSU also produced the iconic NSU Ro 80, a luxury sedan that was highly praised for its innovative engineering and design, particularly its Wankel rotary engine.
Despite its early successes, NSU Motorenwerke AG faced financial difficulties during the late 1960s and ultimately merged with Auto Union GmbH in 1969 to form Audi NSU Auto Union AG. This merger marked the beginning of Audi's ascendancy in the automotive industry. Today, NSU Motorenwerke AG serves as a historical reference to a pioneering German automaker that played a crucial role in laying the foundation for Audi's success.
