The spelling of the word "NONICOM" can be explained using IPA phonetic transcription. It is pronounced ˈnɒnɪkəm, with the stress on the first syllable. The first three letters "N-O-N" are pronounced as "non" which means "not" or "negative", followed by "I" pronounced as "ɪ" which means "eye". "C-O-M" is pronounced as "kəm" which means "company". Therefore, "NONICOM" can be interpreted as a company that has negative or not favorable features or characteristics.