Pronunciation: [nˈɪʃɪŋ] (IPA) 
The spelling of the word "niching" can be confusing as it is not a commonly used word. The correct pronunciation is /ˈnɪtʃɪŋ/, with the "ch" pronounced like the "ch" in "church". The word is derived from the noun "niche" and is used in reference to finding a specific market or audience for a product or service. It is important to spell this word correctly when using it in professional communication or marketing materials.
Niching refers to the act or process of focusing on a specific target market or niche within a larger industry or market. It involves identifying a specialized area or segment where a business or individual can cater to a distinct group of customers with unique needs or interests.
In marketing and business, niching involves positioning oneself or one's product/service to stand out among competitors by emphasizing specialized expertise, unique offerings, or a tailored approach. It often requires identifying a niche market that is underserved or not adequately addressed by existing competitors.
By niching, businesses seek to differentiate themselves from the broader market and create a competitive advantage. This can be done by tailoring marketing messages, developing specialized products or services, or providing customized solutions that effectively meet the specific needs of a particular set of customers.
Niching also encompasses the process of refining or narrowing down one's target audience to reach a specific group of individuals who are most likely to be interested in what is being offered. This involves conducting research, analyzing consumer behaviors, and understanding the desires, pain points, and preferences of the target audience.
Overall, niching is a strategic approach to focus one's efforts, resources, and offerings in a specialized area or market segment to attract and serve a specific group of customers effectively, creating a competitive advantage and driving business growth.
