Pronunciation: [njˈuː lˈʊk] (IPA) 
The spelling of "New Look" is fairly straightforward. "New" is spelled as it sounds, with the "n" sound followed by a long "ew" sound, represented phonetically as /nu:/ or /nju:/. "Look" is also spelled as it sounds, with the "l" followed by a short "oo" sound and a final "k" sound, represented phonetically as /lʊk/ or /lʊk/. Together, the two words create a simple, memorable brand name that is easy to spell and pronounce.
New Look refers to a term that originated in the mid-20th century, particularly in the realm of fashion. Coined by Christian Dior, the renowned French fashion designer, the New Look was a revolutionary style that emerged in 1947. This sartorial concept marked a significant departure from the austere and practical clothing worn during World War II. The New Look represented a paradigm shift in fashion, introducing luxurious and extravagant pieces that emphasized femininity and glamour.
The New Look was characterized by several distinctive features. Firstly, it embraced a silhouette with an accentuated waistline, often achieved through the use of tightly cinched corsets or belts. This created a prominent hourglass figure, enhancing the curves of a woman's body. The New Look also encompassed full, voluminous skirts that fell elegantly below the knee. These skirts were often accompanied by petticoats or crinolines to achieve the desired shape and movement.
In addition to its silhouette, the New Look also emphasized opulent fabrics and meticulous tailoring. Luxurious materials such as silk, satin, and velvet were utilized, showcasing a return to elegance and grace. Furthermore, the New Look incorporated intricate details such as pleats, ruffles, and embroidery, further amplifying its refined aesthetic.
Beyond fashion, the New Look became a symbol of post-war optimism, representing a renewed sense of prosperity and femininity. This term eventually broadened its scope to encompass any significant change or innovative approach within various industries, beyond the realm of fashion. Overall, New Look remains a pivotal movement in the history of fashion, encapsulating a distinct style that revolutionized women's clothing after a period of austerity.
The term "New Look" originated as a fashion concept, popularized by the French fashion designer Christian Dior. It was introduced in February 1947 as part of Dior's debut collection called "Corolle". The collection marked a significant departure from the wartime clothing restrictions, featuring luxurious fabrics, voluminous skirts, cinched waistlines, and pronounced busts. The silhouette represented a return to femininity and glamour, contrasting the boxy, utilitarian styles of the war era. The term "New Look" was coined to describe Dior's revolutionary approach to fashion, marking a fresh start and departure from the previous fashion norms. It became synonymous with Dior's iconic style and had a lasting impact on the fashion industry.
