Natural market is spelled /ˈnætʃrəl ˈmɑːrkɪt/ in IPA phonetic transcription. The word "natural" is pronounced with the /nætʃrəl/ sound instead of the more common /nætʃərəl/ due to the presence of the following "m" consonant, which makes it easier to pronounce the two sounds together. Meanwhile, the word "market" is pronounced with the long /ɑː/ sound, which is typical for most words that contain the letter "a" followed by a single consonant.
A natural market refers to a specific sector or group of consumers who are inclined to prefer a particular product or service due to their inherent preferences or characteristics. This term can also be understood as the target demographic that is innately drawn towards a specific offering, making them more likely to engage with or purchase it. The natural market can be seen as the ideal customer base for a particular product, usually due to its alignment with their needs, interests, or values.
A natural market can emerge based on several factors, such as demographic characteristics (age, gender, income), psychographic attributes (lifestyle, attitudes, values), or even geographical location. This concept can be especially relevant for niche or specialized products that appeal to a distinct group of individuals with specific requirements or preferences. For example, a brand selling eco-friendly and sustainable beauty products may identify environmentally conscious consumers as their natural market.
Identifying and understanding the natural market is crucial for businesses as it allows them to focus their marketing efforts and resources on a target audience that is more likely to be receptive to their offerings. By tailoring products, marketing messages, and strategies to resonate with the natural market, businesses can maximize their chances of success and effectively differentiate themselves in a crowded marketplace.
The term "natural market" does not have a specific etymology as it is a compound word derived from the combination of "natural" and "market". However, we can look at the origins of the individual words to understand their meaning.
1. Natural: The word "natural" originated from the Latin word "naturalis", which means "of nature". It is derived from the noun "natura", meaning "birth" or "character". Over time, "naturalis" evolved and entered the English language in the 14th century, referring to something that exists or behaves in accordance with the laws or regularities of nature.
2. Market: The word "market" has its roots in various languages. It can be traced back to the Latin word "mercatus" through Old French. "Mercatus" literally means "trading" or "buying and selling".