NATU is a term used to refer to a group of four major technology companies in Brazil, namely N – Natura & Co, A – Ambev, T – Telefônica Brasil (commonly known as Vivo), and U – Ultrapar Participações (commonly known as Ultrapar). These companies represent some of the largest players in their respective industries within the Brazilian market.
Natura & Co is a Brazilian multinational cosmetics company, specializing in personal care, beauty, and hygiene products. Ambev is a Brazilian beverage company and the biggest brewery in Latin America, producing and distributing a wide range of beer, soft drinks, and other non-alcoholic beverages. Telefônica Brasil, also known as Vivo, is a telecommunications company providing mobile and fixed-line services, as well as internet and television services. Ultrapar Participações is a conglomerate with business interests in fuel distribution, petrochemicals, and storage.
The term NATU is frequently used in the Brazilian financial and business media to refer to these four influential companies that have a significant impact on the country's economy. These companies are often studied and analyzed together due to their market share, reach, and influence. Invested individuals, analysts, and economists closely monitor their performance and strategic decisions to gain insights into the Brazilian market and its economic dynamics.
