MORI POLL Meaning and
Definition
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A MORI poll refers to an opinion poll conducted by the UK-based market research company, Ipsos MORI. The acronym MORI stands for Market & Opinion Research International. With a rich history spanning over five decades, MORI has established a reputable standing in the field of public opinion research and is widely recognized for its rigorous methodology.
As a form of quantitative research, a MORI poll involves surveying a representative sample of the population to gather information on their attitudes, opinions, and behaviors regarding a particular topic. The polls are designed to provide objective and accurate insights into public sentiment, enabling researchers to gauge popular opinion on political, social, and economic matters.
MORI polls employ a variety of data collection methods, including face-to-face interviews, telephone interviews, and online surveys. These techniques are carefully employed to ensure fair representation across different demographic groups, enabling researchers to mitigate potential biases and accurately reflect the views of the wider population.
The findings of MORI polls are typically disseminated through reports, press releases, and media coverage. Governments, businesses, and organizations alike draw upon these polls to understand public opinion trends and inform decision-making processes. The data generated by MORI polls often contributes to enhancing public understanding of complex issues, aiding policymakers, and facilitating engagement between citizens and government or corporate entities.
Common Misspellings for MORI POLL
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Etymology of MORI POLL
The word "MORI" in MORI poll refers to a specific polling and market research company known as MORI (Market & Opinion Research International Ltd.). The company was established in the United Kingdom in 1969 by Sir Robert Worcester, and it quickly gained recognition for its accurate and reliable polling methods.
"MORI" is an acronym for "Market & Opinion Research International". The acronym represents the nature of the company's work, focusing on conducting market research and gathering opinions through polling. Over time, the term "MORI poll" has become synonymous with surveys and polls conducted by the MORI company, emphasizing their expertise and reputation in the field.
