MERCHANDIZED Meaning and
Definition
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Merchandized is an adjective that refers to the process or action of marketing or promoting merchandise. It describes the act of transforming or adapting a product to be appealing and marketable to potential customers.
In the context of retail or business, merchandizing involves various strategies and techniques aimed at enhancing the visibility, appeal, and sales of products. This may include activities such as product display and arrangement, price setting, promotional efforts, and market research.
A well-merchandized item will often have an attractive and eye-catching presentation that draws consumers' attention and entices them to make a purchase. This can be achieved through careful placement within a store, attention to packaging design, use of effective signage, and proper utilization of visual merchandising techniques. Additionally, effective merchandizing ensures that products are priced competitively and strategically positioned in the market to reach the intended target audience.
Overall, merchandized products are those that have undergone thoughtful planning and execution to create a desirable consumer experience. This term is commonly used in the retail industry to describe the process of optimizing merchandise presentation and marketing strategies to maximize sales and profitability.
Etymology of MERCHANDIZED
The word merchandized is derived from the root word merchandise which originates from the Old French word merchandise meaning goods, wares, merchandise and from the Late Latin word merx meaning wares, merchandise. The suffix -ize is added to the word merchandise to form the verb merchandize, which means to promote, advertise, or sell goods.
