MASS OBSERVATION Meaning and
Definition
-
Mass observation is a sociological methodology and a school of thought rooted in the study of everyday life and behavior. It involves the systematic and extensive observation and recording of information, opinions, attitudes, and behaviors of ordinary individuals within a given society or community. The purpose of mass observation is to gain detailed insights into social patterns, cultural trends, and individual experiences.
Originating in the early 20th century, mass observation aims to capture the subjective experiences and thoughts of people from diverse backgrounds. It employs various methods, including participant observation, surveys, diaries, questionnaires, and interviews, to collect data on a wide range of topics such as work, leisure, family life, politics, and consumption.
By employing this extensive research approach, mass observation seeks to uncover the underlying motivations, values, and social dynamics that shape individual and collective behavior. It delves beyond mere statistical analysis to provide a more holistic understanding of the complex interplay between society and individuals.
The data collected through mass observation is often used for academic research, social policy development, market research, and historical documentation. It offers unique insights into the lived experiences, aspirations, and perspectives of ordinary people, contributing to a more comprehensive understanding of society and informing decision-making processes.
Common Misspellings for MASS OBSERVATION
- nass observation
- kass observation
- jass observation
- mzss observation
- msss observation
- mwss observation
- mqss observation
- maas observation
- mazs observation
- maxs observation
- mads observation
- maes observation
- maws observation
- masa observation
- masz observation
- masx observation
- masd observation
- mase observation
- masw observation
- mass ibservation
Etymology of MASS OBSERVATION
The word "mass observation" has its roots in the practice of "observation", which refers to the act of closely examining or monitoring something or someone. The term "mass" in this context implies the collective or widespread nature of the observation, involving a large number of people.
The specific use of the term "Mass Observation" dates back to the late 1930s in the United Kingdom. It originated as the name of an innovative social research organization called the Mass Observation Archive (MOA). Founded by Tom Harrisson, Humphrey Jennings, and Charles Madge, the MOA aimed to provide an anthropological study of British society by involving ordinary people in the process of observing and documenting their everyday lives.
The name "Mass Observation" was chosen to emphasize the project's emphasis on observation on a large scale, with a focus on the masses rather than a specific individual or elite group.
