The word "making pitch" is spelled /ˈmeɪkɪŋ pɪtʃ/. The first syllable "mak-" is pronounced as "mayk" with a long "a" vowel sound. The second syllable "-ing" is pronounced as "ing", where the "g" is silent. The word "pitch" is pronounced as "pich" with a short "i" vowel sound. Together, the word "making pitch" is commonly used to refer to the act of presenting ideas or proposals to potential investors or clients in the hopes of gaining their support or agreement.
Making a pitch refers to the act or process of presenting a persuasive argument, idea, product, or proposition with the intention of convincing others to support or adopt it, usually within a limited amount of time. This term is often associated with marketing, sales, and entrepreneurial endeavors. In essence, making a pitch involves succinctly and effectively communicating the key benefits, features, and value of the subject matter to a targeted audience.
A pitch typically encompasses a well-prepared and comprehensive presentation that is delivered verbally, visually, or through a combination of both mediums. It aims to grab the attention of the listener(s) and engage them by showcasing the unique selling points and competitive advantages of the product, idea, or proposition. A successful pitch should not only demonstrate a deep understanding of the target audience's needs and desires but also address any potential objections or concerns they may have.
Furthermore, making a pitch often involves employing various persuasive techniques such as storytelling, logical reasoning, emotional appeal, and compelling visual aids. The presenter must be adept at adapting their pitch to suit the specific context, adjusting their language, tone, and style to resonate with the audience.
Making a pitch is a crucial skill in business and entrepreneurial ventures as it can determine whether a project or idea receives the necessary support, funding, or buy-in from investors, stakeholders, or potential customers.
The etymology of the phrase "making pitch" can be traced back to the Middle English word "pichen" or "pychen", which meant "to smear with pitch". Pitch, in this context, refers to a sticky and black substance obtained from the distillation of wood, particularly pine trees. It has been used for various purposes throughout history, including waterproofing ships, sealing containers, and making torches. The verb "to pitch" evolved from this practice of applying pitch, and the expression "making pitch" originated from the act of spreading or applying pitch onto a surface. Over time, the phrase has also been figuratively used to describe making a persuasive or persistent sales pitch.