Mainstream, as a noun, refers to the dominant or prevailing ideas, beliefs, practices, or trends that are widely accepted, followed, and adhered to by the majority of a particular society or cultural group. It encompasses the collective norms, values, and customs that form the foundation of a mainstream culture. The mainstream often sets societal standards and influences various aspects of life, including fashion, language, music, art, and behavior.
As a verb, mainstreams refers to the process of incorporating or integrating individuals, ideas, movements, or practices into the dominant or established mainstream culture. This can involve reducing barriers or obstacles that prevent inclusion, acceptance, or recognition of diverse voices or perspectives. Mainstreaming can facilitate the recognition and representation of marginalized or alternative groups, allowing them to gain visibility and influence within the predominant societal structures.
In a broader sense, mainstreams can also describe the act of embracing or endorsing popular or conventional ideas, beliefs, practices, or trends, often at the expense of less popular or marginalized alternatives. This can occur in various fields, such as politics, media, and business, where the desire for widespread acceptance or success may lead individuals or organizations to conform to the prevailing viewpoints or conventional wisdom.
Overall, the notion of mainstreams encompasses the prevailing ideas, practices, and beliefs that shape and define a particular culture or society, as well as the processes of inclusion, integration, or conforming to those dominant norms.
