Mail order selling is a way of purchasing goods from a remote retailer, typically via a printed mail-in order form or online. The word is pronounced /meɪl ˈɔːdə ˈsɛlɪŋ/ in IPA phonetic transcription. The word "mail" is pronounced with the long "a" sound /eɪ/, while "order" is pronounced with a short "o" sound /ɔː/. The stress falls on the second syllable of "order," making it "OR-der." Finally, "selling" is pronounced with the short "e" sound /ɛ/ and a stress on the first syllable of SEL-ling.
Mail order selling refers to a method of retail trade in which products or services are advertised, selected, ordered, and delivered through the use of mail correspondence. It is a systematic process of using the postal system to facilitate buying and selling transactions remotely. Customers can request catalogs or other promotional materials through the mail, and then make purchases by completing order forms or sending correspondence back to the seller.
In mail order selling, the seller typically mails the ordered items directly to the customer's specified address. This eliminates the need for customers to visit physical stores, as they can conveniently shop from the comfort of their homes by browsing catalogs or other advertising materials. Mail order selling is often associated with non-perishable goods such as clothing, home appliances, books, and other durable consumer products.
This method of commerce has historically played a significant role in the retail industry, especially prior to the internet era. Over time, mail order selling has been adapted and enhanced through technological advances, such as online platforms and e-commerce websites. While the term "mail order selling" may have become less common in modern times, it serves as the foundation for the development of online shopping and electronic commerce, which continue to shape the retail landscape.