"Made a pitch" is a colloquial expression that refers to the act of presenting or proposing an idea, product, or service to someone with the intention of convincing or persuading them to support or invest in it. This phrase is commonly used in sales, marketing, and entrepreneurial contexts.
When someone "makes a pitch," they typically deliver a structured and persuasive presentation that highlights the key features, benefits, or unique selling points of what they are promoting. This pitch is often aimed at a specific audience, such as potential clients, investors, or decision-makers.
The goal of making a pitch is to capture the attention and interest of the audience, while clearly conveying the value or appeal of the concept being presented. It involves skillfully crafting the content, emphasizing the strongest aspects, anticipating potential objections, and employing effective communication techniques to engage and influence the listeners.
The term "pitch" traditionally refers to the act of throwing or tossing an object with force and precision. By extension, "making a pitch" incorporates the idea of delivering a compelling and targeted message with a strategic approach. It often requires a well-prepared and rehearsed delivery, as it is key to capture and maintain the listener's interest, address any concerns, and leave a lasting positive impression that encourages further action, such as a sale, partnership, or investment.
