LEDE is a term used in journalism that refers to the introductory paragraph or opening sentences of a news story or article. It is specifically designed to capture readers' attention and provide a concise summary of the story.
The lede acts as an essential component of news writing, aiming to convey the most significant information in an engaging and compelling way. It serves the purpose of grabbing the reader's attention, enticing them to continue reading the entire piece. The lede is usually found at the beginning of a news article, just below the headline.
This introductory paragraph typically includes the essential details of the story, such as who, what, where, when, why, and how. It aims to provide a concise summary of the news event, offering the reader a quick overview without delving into extensive background information or analysis.
The art of crafting an effective lede lies in its ability to pique readers' curiosity, evoke emotional response, and generate interest. Journalists employ various writing techniques, such as using strong verbs, vivid descriptions, quotes, or posing thought-provoking questions, to create a powerful and compelling lede.
Overall, the lede is a vital element of news writing, playing a crucial role in captivating readers and providing them with a concise and enticing entry point into a news story or article.
