LEAD STORY Meaning and
Definition
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The term "lead story" refers to the most significant or prominent news article featured at the beginning of a news broadcast, newspaper, or online news platform. It is regarded as the most important news piece of the day, intended to capture the most attention and engage audiences.
A lead story typically serves as the headline or top story that sets the tone and direction for the rest of the news content. It addresses the most critical, compelling, or impactful event, issue, or development occurring locally, nationally, or globally. This top story is often chosen based on its relevance, significance, or public interest. It covers a wide range of topics including politics, economics, social issues, disasters, celebrities, sports, or any subject that holds great importance at that time.
The lead story distinguishes itself from others by virtue of its placement, prominence, and extended coverage. It is usually presented with greater detail, extensive analysis, and supporting visuals or multimedia elements to grab viewer or reader attention. The lead story is strategically placed at the forefront to entice the audience, provide them with the primary information they seek, and persuade them to continue consuming the remaining news content.
As the primary focus of news organizations, the lead story often evolves throughout the day or news cycle as new developments emerge or different aspects become more significant. Journalists and editors spend considerable time and effort determining the lead story as it directly impacts viewership, readership, and the credibility of the news outlet itself.
Common Misspellings for LEAD STORY
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Etymology of LEAD STORY
The word "lead story" originates from journalism terminology and has a relatively straightforward etymology.
The noun "lead" in this context comes from the verb "to lead", which means to guide, direct, or be at the forefront. In journalism, the lead refers to the introductory portion or the first sentence of a news article, which is intended to grab the reader's attention and summarize the main points of the story.
So, the "lead story" is the news article that occupies the most prominent position in a publication or news broadcast. It is typically considered the most important or significant story of the day. The term "lead story" became commonly used in journalism to indicate the primary or leading news item.
Similar spelling words for LEAD STORY
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