Pronunciation: [lˈɔːnt͡ʃ at] (IPA) 
The spelling of the phrase "launch at" can be explained using the International Phonetic Alphabet (IPA). The first syllable, "launch," is pronounced as /lɔːntʃ/, with a long "o" sound and a "ch" sound at the end. The second syllable, "at," is pronounced as /æt/, with a short "a" sound and a "t" sound at the end. Together, "launch at" is commonly used to refer to the act of starting or beginning something with enthusiasm or energy.
The phrase "launch at" is a verb phrase that typically denotes the act of initiating or starting something with force, vigor, or suddenness. It is commonly used in a figurative sense to describe the act of beginning or undertaking a task, project, or plan with great determination or enthusiasm. "Launch at" implies a strong and forceful engagement or attack towards a particular goal or objective.
In a literal sense, "launch at" can also refer to physically propelling or throwing an object towards a specific target, often with substantial force or speed. It suggests a forceful or energetic action, as if forcefully projecting or aiming an object towards its intended destination.
The phrase is frequently used in contexts related to business, technology, and marketing, where it signifies the introduction or release of a new product, service, or venture. When a company or organization "launches at" a particular market or demographic, it means they are entering and focusing their efforts on that specific market or demographic. This launching is often accompanied by a concerted effort through advertising, marketing campaigns, and promotional activities to capture the attention and interest of the target audience.
Overall, "launch at" is a versatile phrase that conveys the notion of initiating or commencing an action or project with force, energy, and determination, whether in a literal or figurative sense.
The etymology of the word "launch at" is derived from the combination of two different origins.
1. Launch:
The word "launch" has its roots in the Middle English word "launchen", which came from the Old North French word "lanchier" meaning "to throw, hurl" or "to embark on a ship". The Old French source is "lancher", which shares a common origin with the Catalan and Spanish word "lanzar", both meaning "to hurl" or "to launch". The ultimate origin of the word is uncertain, but it is likely influenced by Germanic languages.
2. At:
The preposition "at" is a word of English origin, and it can be traced back to Old English, where it was written as "æt". This Old English word evolved from the Proto-Germanic word "*at", which conveyed the same meaning.
