The correct spelling of the word often mispronounced as "keywork" is actually "quirk." Its IPA transcription is /kwərk/, with the first syllable pronounced as "kw" and the second syllable sounding like "irk." The word refers to a peculiar or unexpected behavior, habit, or personality trait. It is important to remember the correct spelling and pronunciation of words, as incorrect usage can lead to confusion and miscommunication.