The phrase "kept under wraps" refers to the act of keeping something confidential, undisclosed, or secret. It implies that specific information, plans, or activities are deliberately hidden from public knowledge or restricted to a select group of individuals. The term "under wraps" originates from a figurative use of the word "wrap," which denotes the act of covering or concealing something.
When something is "kept under wraps," it suggests that precautions have been taken to prevent its disclosure or exposure. This could involve strict confidentiality measures, such as non-disclosure agreements, limited access to information, or private communication channels. The purpose behind keeping something under wraps varies depending on the context. It is often done to maintain a competitive advantage, safeguard sensitive or classified information, protect intellectual property, or create suspense and anticipation.
The expression can be applied to a wide range of situations, including business strategies, product launches, government operations, personal affairs, or surprise events. For instance, a company may keep its new product design under wraps to prevent competitors from copying it before its release. Similarly, a celebrity might keep their romantic relationship under wraps to avoid media attention. In essence, "kept under wraps" emphasizes the intentional restriction of information, actions, or plans from the general public or unauthorized individuals.
