The phrase "keep under wraps" is an idiom commonly used to describe the act of keeping something secret or hidden from public knowledge or disclosure. It denotes the action of intentionally concealing or suppressing information, details, or an event from being revealed or shared with others.
When something is "kept under wraps," it means that it is deliberately kept confidential, often for various reasons such as to maintain privacy, prevent leaks, preserve surprises, or avoid speculation. It implies that the subject being concealed holds significance or value, creating the need for precautionary measures to ensure that it remains hidden.
This phrase is commonly used in various contexts, including personal matters, private business dealings, corporate strategies, government operations, entertainment industry, and also everyday situations. For instance, a company may keep a new product launch under wraps until a specific date to generate excitement and curiosity among consumers. Similarly, an individual might keep their upcoming travel plans under wraps to surprise their loved ones.
The metaphorical connotation of "under wraps" creates an image of securely covering or protecting something, preventing it from being exposed or discovered. It suggests a conscious effort or intentionality in maintaining secrecy or confidentiality. Consequently, the phrase "keep under wraps" serves as a reminder of the importance of discretion and the act of deliberately safeguarding valuable or sensitive information from being divulged.
