Jerry Della Femina is an American advertising executive, author, and restaurateur. He is widely recognized as one of the leading advertising professionals of the 1960s and 1970s, known for his innovative and provocative campaigns. Born on February 13, 1936, in Brooklyn, New York, Della Femina started his career in the advertising industry during the Mad Men era, where he quickly made a name for himself with his witty and memorable advertisements.
As the founder of Della Femina, Travisano, and Partners, a successful advertising agency, Della Femina revolutionized the industry by introducing a straightforward and irreverent style of advertising. His campaigns often embraced humor and satire to capture the attention of consumers, leaving a lasting impression. Some of his most notable work includes the "Meatball" commercial for Prince Spaghetti, the "Nobody Doesn't Like Sara Lee" campaign, and the "Try It, You'll Like It" commercials for Alka-Seltzer.
In addition to his achievements in advertising, Della Femina is also a noted author. His book, "From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War," published in 1970, provided an insider's perspective on the industry and became a bestseller. The book offered a candid and humorous portrayal of the advertising world, drawing from Della Femina's own experiences and successes.
Later in his career, Della Femina ventured into the restaurant business, opening several successful eateries in the Hamptons. Despite his numerous accomplishments, Jerry Della Femina remains most renowned for his innovative and influential contributions to the advertising industry, earning him a prominent place in advertising history.
