Jack Valenti (1921-2007) was an American entertainment executive and public figure who served as the long-standing president and CEO of the Motion Picture Association of America (MPAA). Valenti's name became synonymous with the movie industry and its lobbying efforts in Washington, D.C.
As the head of the MPAA from 1966 to 2004, Valenti was a highly influential figure in the film and media landscape. He played a vital role in shaping the movie rating system, including the creation of the iconic G, PG, PG-13, R, and NC-17 ratings we are familiar with today. Valenti's aim was to balance artistic freedom with a socially responsible approach to protect minors from inappropriate content.
Beyond his work on ratings, Valenti led the movie industry's fight against film piracy and advocated for stricter copyright laws. He was instrumental in establishing international agreements and cooperation to combat piracy globally, with a particular focus on digital media distribution and copyright protection.
Valenti was known for his flair and ability to articulate his points convincingly, earning him respect across the political spectrum in Washington. He leveraged his connections and persuasive skills to navigate the political landscape and protect the interests of the movie industry.
In addition to his MPAA role, Jack Valenti was also known for his close relationship with President Lyndon B. Johnson, serving as a special assistant and confidant during his administration. He contributed to shaping domestic and foreign policy, especially in the realm of communication and media.
Overall, Jack Valenti held a prominent position in the entertainment industry and was a driving force behind some of the most significant policy and regulatory decisions in Hollywood history.
