INDEPENDENT TELEVISION COMMISSION Meaning and
Definition
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The Independent Television Commission (ITC) was a regulatory body established in the United Kingdom to oversee and regulate commercial television broadcasting. It was created under the Broadcasting Act 1990 and remained in operation until its functions were absorbed by Ofcom in 2003.
The ITC had two primary objectives. Firstly, it aimed to promote and maintain high standards in television broadcasting. This involved ensuring that all licensed broadcasters complied with specific programming guidelines and adhered to moral, legal, and social responsibilities. The ITC had the authority to investigate complaints made by viewers and impose penalties or sanctions on broadcasters found to be in breach of regulations.
Secondly, the ITC was responsible for licensing and allocating frequencies for commercial television services. It evaluated applications for new licenses and exercised editorial control to ensure a diverse range of programming was available, reflecting the interests and needs of the audience. The ITC also monitored competition in the television market to safeguard against monopolies or unfair practices.
In addition to its regulatory role, the ITC acted as an advisor to the government on television policy matters and represented the interests of viewers. It facilitated public participation through encouraging public input and consultation when making decisions on broadcasting matters.
Overall, the Independent Television Commission played a crucial role in maintaining the standards and integrity of commercial television broadcasting in the United Kingdom, and its legacy can be seen in the subsequent regulatory frameworks put in place by Ofcom.
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