IMPULSE BUY Meaning and
Definition
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"Impulse buy" refers to the act of making a purchasing decision spontaneously, or without much forethought or planning. It is often driven by sudden, often irresistible, impulses or desires. Typically, an impulse buy is characterized by a lack of careful consideration, weighing the pros and cons, or comparing prices and alternatives. Instead, it is fueled by an intense urge to acquire something immediately, often as a result of an immediate emotional reaction to a product or situation.
Impulse buying is commonly associated with consumer behavior, as people frequently encounter various stimuli like advertisements, attractive displays, or persuasive sales techniques that can trigger impulsive purchasing decisions. Such decisions may be influenced by factors such as emotional arousal, social pressure, perceived scarcity, novelty, or momentary affordability. Common examples of impulse buys include items like snacks, clothing, accessories, electronics, or beauty products.
Impulse buying can occur both online and offline, and is often facilitated by the convenience and ease of purchase in the digital age. While impulse buying can bring temporary satisfaction or pleasure, it is often associated with feelings of regret, guilt, or buyer's remorse, especially when the purchased item turns out to be unnecessary, impractical, or of subpar quality. Retailers often capitalize on this behavior by strategically placing small, inexpensive items near checkout counters to encourage impulse purchases. Overall, impulse buys can have a significant impact on personal finances, making it important for individuals to be aware of their spending habits and exercise self-control to avoid unnecessary or impulsive purchases.
Etymology of IMPULSE BUY
The word "impulse buy" is a compound phrase composed of the words "impulse" and "buy".
The word "impulse" originated from the Latin word "impulsus", which means "pushed against" or "to strike against". It entered the English language in the late 16th century and has retained a similar meaning to this day. "Impulse" refers to a sudden and strong urge or inclination to do something.
The word "buy" originated from the Old English word "bycgan", which means "to acquire in exchange for money". It has Germanic roots and can be traced back to the Proto-Germanic word "bugjanan".
The term "impulse buy" emerged in the 20th century to describe a purchase made on a whim or without much thought, driven by sudden desire or impulse.
