HYPERLOCAL Meaning and
Definition
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Hyperlocal is an adjective that describes the concept of focusing on a highly specific and localized area or community, particularly in relation to information, goods, or services. The term is derived from the combination of "hyper," meaning extremely intense or exaggerated, and "local," referring to a specific geographic location.
In the context of journalism, hyperlocal refers to news coverage that concentrates on very narrow and localized topics, often targeting small neighborhoods or communities within a larger region. It involves reporting on the issues, events, and concerns that directly affect people living in a particular area. Hyperlocal journalism aims to capture the unique characteristics, interests, and needs of a community, providing relevant information and fostering a sense of community engagement and connectivity.
In the world of marketing and business, hyperlocal refers to the targeting of customers or clients within a very limited geographical region. It involves tailoring marketing efforts, advertising, and promotions to cater specifically to the needs and preferences of individuals or businesses in a particular neighborhood or even a single street. Hyperlocal marketing recognizes that consumers desire personalized and relevant experiences and seeks to provide highly localized solutions to meet those demands.
Overall, hyperlocal embodies the idea of focusing intensely on a narrow geographical area or community, be it in journalism, marketing, or other fields, and tailoring information or services to suit the specific needs and interests of that localized audience.
Etymology of HYPERLOCAL
The word "hyperlocal" combines two components: "hyper-" and "-local".
"Hyper-" is a prefix derived from the Greek word "huper", meaning "over" or "beyond". In modern usage, it is used to denote excessive or exaggerated behavior, or to describe something as being at an advanced level.
"Local" comes from the Latin word "localis", meaning "pertaining to a place". It refers to a specific area, region, or community.
Therefore, the term "hyperlocal" is formed by combining the intensifying prefix "hyper-" with "local" to describe something that is extremely focused on or restricted to a specific location or community. It is commonly used to describe content, news, or services that exclusively target or are relevant to a small, localized area or community.
