The spelling of the word "HGHTS" may seem confusing at first glance, but it is actually a phonetic representation of the word "heights". The IPA phonetic transcription for "heights" is /haɪts/. The "GH" is silent in this case, and the word is pronounced the same as if it were spelled "HITES". This type of spelling is often used in advertising or branding to create a unique and memorable name while still conveying the intended pronunciation.