Heraldic motto, a phrase that accompanies a coat of arms or a crest, is spelled /hɛˈrældɪk ˈmɒtəʊ/. The phonetic transcription explains the pronunciation of the word, beginning with the short "e" sound pronounced as "eh." The stress is on the second syllable, which is pronounced as "ral." The "ic" at the end is pronounced as "ik." The second word, "motto," is spelled as it sounds, with the stress on the first syllable and pronounced as "mot-o."
A heraldic motto refers to a concise phrase or slogan that accompanies a coat of arms, emblem, or crest to express a particular message, sentiment, or ideal. Often written in Latin, although sometimes in a different language, these mottos are traditionally displayed on a scroll beneath the main design of the heraldic emblem.
The primary purpose of a heraldic motto is to convey a symbolic message or moral principle associated with the bearer of the coat of arms. These phrases often encapsulate the core values, beliefs, or aspirations of an individual, family, organization, or institution. Heraldic mottos may highlight concepts such as loyalty, honor, courage, wisdom, or unity, among others.
The selection of a heraldic motto is a reflective process, involving careful consideration and thought. The motto should be brief, memorable, and meaningful, condensing the ethos or identity of the individual or group it represents. Historically, these mottoes were used as a means of identification on the battlefield or in tournaments, allowing participants to easily recognize friend from foe.
While commonly associated with the nobility, heraldic mottos are also used by corporations, educational institutions, heraldic societies, and other organizations seeking to establish their identity and principles through symbolism. The adoption of a heraldic motto serves to strengthen the sense of unity, pride, and purpose within a community, reinforcing its values and principles for generations to come.
The word "heraldic" is derived from the Middle English word "heraud" or "heralt", which originated from the Old French word "herault". In turn, the Old French term comes from the Frankish word "heriwald", meaning "army commander" or "military servant". The concept of heraldry itself was prevalent in medieval Europe, where heralds or heraldic officials played a crucial role in the identification of individuals, families, and their armorial bearings.The term "motto" has its roots in the Latin word "muttum", which means "grunt" or "murmur". It entered the English language in the late 16th century, borrowing from the Italian word "motto", meaning "word" or "sentence". In the context of heraldry, a motto refers to a brief phrase or expression chosen by individuals or families to convey a message or express their values.