The three-letter acronym "GPC" can be spelled in the International Phonetic Alphabet (IPA) as /dʒi pi si/. The initial letter "G" is pronounced as /dʒ/, which represents a voiced palato-alveolar affricate sound similar to the "j" sound in "jump." The letter "P" is pronounced as /pi/, which represents an unvoiced bilabial plosive sound made by closing the lips and expelling air. Finally, the letter "C" is pronounced as /si/, which represents a voiceless palato-alveolar fricative sound similar to the "s" sound in "sell."
GPC stands for Guaranteed Paid Clicks. It refers to an advertising model where advertisers pay a predetermined amount each time their ad receives a click from a user. This model ensures that advertisers only pay for actual clicks on their ads, as opposed to paying for impressions or ad views.
In the GPC advertising model, the advertiser and the publisher agree on a fixed cost per click, which is the specific amount the advertiser will pay for each click on their ad. This agreement guarantees that the advertiser will not pay for ad placements that do not result in clicks, providing a more cost-effective and measurable advertising solution.
Under the GPC model, ad placements are often governed by an auction-based system, where advertisers bid on available ad slots to display their ads. The highest bidder gets their ad displayed and pays their bid price for each click generated.
This advertising model has gained popularity due to its fairness and transparency, allowing advertisers to have better control over their advertising budget and efficiency. It helps advertisers ensure that they are only paying for potential customers who have shown genuine interest by clicking on their ads.
Overall, GPC is a form of advertising that guarantees advertisers paid clicks on their ads, offering a cost-effective and measurable approach to online advertising.