"Going press" refers to the act or process of publishing or printing a publication, such as a book, newspaper, or magazine, in large quantities for distribution. This term originates from the traditional method of printing using a mechanical press.
In the publishing industry, "going press" specifically represents the stage where the final version of a publication is ready for printing and the printing press is set in motion. It symbolizes the moment when the material is being transferred from a digital or pre-production format to a physical, tangible form.
This process often involves various steps including layout and design, proofreading, typesetting, and final production checks before the publication is deemed ready for the press. Once the intricate details of the publication's content, layout, and formatting are deemed satisfactory, it is "going press" time.
This term is employed not only to represent the physical transition of a publication from the digital realm to print but also to encompass the logistical aspects related to its distribution. It signifies the readiness of the publication for mass production and subsequent dissemination to retailers, subscribers, or other relevant outlets.
In summary, "going press" is a term referring to the stage in publishing where a publication is finalized, prepared, and approved for printing in large quantities, thereby marking the transition from digital or preparation modes to the actual physical production of the publication.
