"Going like wildfire" refers to a situation or an event that is rapidly spreading, gaining popularity, or achieving great success. The phrase implies a state of rapid expansion or growth, often beyond expectations, similar to how a wildfire rapidly spreads uncontrollably.
When used figuratively, this expression typically describes the speed and intensity at which information, news, rumors, or trends spread among people or throughout a community. It suggests that the information or trend is captivating, captivating the attention and interest of a large number of individuals, who then quickly share it with others. This fast dissemination can occur through various means, such as word of mouth, social media, or other forms of communication.
The phrase "going like wildfire" also connotes a sense of excitement and enthusiasm surrounding the topic or event in question. It insinuates that the information or trend in question is highly captivating and engaging, igniting a widespread interest among people and gathering momentum as it spreads. Consequently, it often indicates the rapid popularity or success achieved by a product, idea, or movement.
Overall, the expression "going like wildfire" depicts the rapid and exponential growth of something, capturing public attention and generating enthusiasm as it spreads quickly among various communities and individuals.
