"Going grass roots" is an idiomatic expression commonly used to describe an approach or strategy that involves starting from the most basic level or working directly with the people at the grassroots level. This term is often associated with activities related to community organizing, political campaigns, and social movements.
In a literal sense, "grass roots" refers to the foundation or origins of a plant, where it connects with the earth. Figuratively, it represents the base, common people, or local level of society. Therefore, "going grass roots" implies a method that seeks to engage, mobilize, and build support from ordinary citizens or local communities, rather than relying solely on established institutions or elites.
This approach often involves direct engagement with people in their communities, door-to-door campaigns, town hall meetings, or grassroots organizing efforts. It aims to create a bottom-up movement, spreading awareness, building connections, and soliciting support from individuals who are directly affected by or interested in the cause.
By going grass roots, individuals or organizations strive to mobilize public opinion and gather resources, creating a strong, collective voice that can be influential in promoting change or achieving a specific goal. This approach is often seen as a way to empower individuals, give voice to marginalized communities, and foster democratic participation.
In summary, "going grass roots" refers to a strategy or approach that prioritizes engagement and mobilization at the grassroots level, involving local communities and individuals in order to achieve a specific objective or create a broader movement.
