The idiom "goes to grass roots" refers to a person or organization returning back to the basics or foundation of a concept or idea. The spelling of the phrase follows the usual English rules for pronunciation. "Goes" is pronounced /ɡoʊz/ and "grass" is pronounced /ɡræs/. "Roots" is pronounced /ruːts/. When combined, the phrase is pronounced /ɡoʊz tu ɡræs ruːts/. This phrase has its origins in agriculture, where farmers would focus on the roots of the crop to ensure healthy growth.
"Going to grass roots" is a phrase that refers to a person, organization, or movement returning to the foundational level or direct contact with ordinary people or the general public. It implies getting back to the basic principles, ideas, or beliefs that form the foundation of a concept, endeavor, or ideology.
In political or social contexts, going to grass roots signifies focusing on the concerns, needs, and interests of the common people rather than the elites or the established power structures. It involves engaging with the local community, understanding their challenges, and actively involving them in decision-making processes. This participatory approach aims to empower individuals and groups, giving them a voice in shaping their own future.
In business, going to grass roots entails establishing direct relationships with customers, bypassing intermediaries or traditional distribution channels. It emphasizes understanding the desires, preferences, and demands of the target market on a personal level. By doing so, businesses can create tailored products or services that cater to the specific needs of their customer base.
Overall, "going to grass roots" encapsulates the idea of returning to the fundamental level and reconnecting with the core values or essence of a concept or community. It signifies a shift towards inclusivity, engagement, and authenticity, seeking to directly address the concerns of the people involved.