Pronunciation: [fˈɛtɪʃˌa͡ɪz] (IPA) 
The word fetishize is spelled with a "t" after the "f" sound, even though in some words the "t" would be silent. This is because fetishize comes from the noun fetish, which is pronounced with a "t" sound. In IPA phonetic transcription, the word is spelled /ˈfɛtɪʃaɪz/, with the stress on the second syllable. The word means to treat something as a fetish, or to give excessive attention or importance to something.
Fetishize, a verb, refers to the act of excessively or obsessively idolizing, glorifying, or placing undue importance on something, often to the point of developing a strong, unrealistic attachment or desire towards it. The term derives from the concept of a fetish, which traditionally referred to an object believed to possess magical or spiritual powers and was often worshipped or fetishized.
When used in a figurative sense, fetishize typically pertains to the objectification and sexualization of a particular body part, object, or concept. It involves attributing an exaggerated degree of fascination, desire, or importance to the specific element, resulting in an obsession or fixation that may neglect the overall context or true value of that element.
The term can also extend beyond sexual connotations and be applied to any subject, matter, or idea that is excessively idealized or held in an unhealthy esteem. This can occur in various contexts including personal relationships, cultural practices, consumerism, or even academic pursuits, where someone may prioritize or prioritize certain aspects over others, often neglecting crucial aspects or rationality.
To fetishize can sometimes imply a reductionist and objectifying approach, where the complexities and nuances of the subject matter are discarded in favor of an extreme focus on the selected element or characteristic. It can lead to unrealistic expectations, stereotyping, or a superficial understanding of the subject matter, often obscuring its true essence or value.
The word "fetishize" originated from the noun "fetish", which can be traced back to the early 17th century. "Fetish" initially referred to an object endowed with magical powers and worshiped by certain cultures, particularly in Africa. This term was borrowed from Portuguese "feitiço", meaning "charm" or "sorcery".
Over time, "fetish" also came to mean an object or body part that is sexually arousing or fetishized by an individual. The verb form, "to fetishize", was created in the late 20th century to describe the act of treating someone or something as a fetish, often objectifying or excessively focusing on a particular feature in a way that it becomes the primary source of arousal or interest.
