Ferch (/vɛrx/) is a Welsh word that means 'daughter'. The spelling of this word can be confusing for non-Welsh speakers. The phonetic transcription reveals why. The first consonant 'f' sounds like the English 'v', while the second sound 'er' is pronounced like the ‘air’ sound in English, and the last consonant 'ch' is pronounced like the ‘kh’ sound in Scottish 'loch'. So, the word is pronounced like 'verr-kh' with a rolling 'r' sound. Understanding these nuances is important when trying to communicate effectively in Welsh.