Faith Popcorn is an American futurist, author, and consultant specializing in consumer trends and strategic planning. As a renowned trend forecaster, Popcorn has made significant contributions to the understanding of emerging cultural, social, and economic shifts. Her in-depth analysis and forecasting techniques have helped several brands and businesses adapt to changing consumer behaviors.
Popcorn's strategies involve identifying and interpreting future trends by studying the present. Through her company, BrainReserve, she assists organizations in envisioning their future and curating innovative approaches to stay ahead in the market.
Known for her keen insights and remarkable accuracy in predicting trends, Faith Popcorn has coined several terms that have entered the vernacular, such as "cocooning," which describes the trend of individuals seeking comfort, safety, and security within their homes during uncertain times. She has also popularized terms like "EVEolution," which refers to the shift in consumer dynamics due to increasing female empowerment, and "clicking" as a faster, more efficient means of communication in the digital age.
Popcorn's work has influenced the fields of marketing, advertising, and consumer psychology, providing valuable insights into the changing dynamics of consumer behavior and preferences. Her contributions have helped businesses anticipate and adapt to cultural shifts, allowing them to better connect with their target audiences and drive success in an ever-evolving marketplace.
