Emotionalisation can be defined as the process of imbuing or intensifying emotions within a situation, event, or experience by attributing or perceiving certain emotional qualities or significance to it. It entails transforming an otherwise neutral or factual event into an emotional one, creating a stronger emotional impact or response.
The term emotionalisation is coined from the word "emotion," which refers to a range of subjective feelings that individuals experience, such as joy, sadness, anger, fear, or love. Emotionalisation involves making emotions more prominent, salient, or relevant to a particular context, often with the purpose of emphasizing or magnifying the emotional aspects.
In various domains, emotionalisation may serve different purposes. In marketing and advertising, emotionalisation is frequently employed to elicit emotional responses from consumers, aiming to forge a more profound connection between the audience and a brand or product. In storytelling or literature, emotionalisation is employed to engage readers or viewers on a deeper level by evoking specific emotions and creating empathy towards characters or situations.
The process of emotionalisation can involve various techniques, such as using vivid language, descriptive imagery, or evocative music, to stimulate the senses and elicit emotional responses. It can also include focusing on themes that resonate with human emotions, such as love, loss, or triumph, to heighten the emotional impact of a narrative.
Overall, emotionalisation is the act of infusing or amplifying emotions within a context, be it for artistic, marketing, or communicative purposes in order to enhance the intensity, resonance, or impact of the emotions experienced by individuals.
