An electronic newsletter, commonly known as an e-newsletter, refers to a digital publication or periodical sent via email to subscribers who have willingly opted to receive updates or information on a specific topic, organization, or website. It serves as a means of communication, sharing news, updates, promotions, or any other relevant material.
Typically, an electronic newsletter contains a collection of articles, announcements, summaries, or links to longer articles on a website. It often incorporates multimedia elements such as images, videos, or audio clips to enhance the reader's experience. These newsletters are designed to be visually appealing, easily readable, and accessible on various devices, including computers, tablets, and smartphones.
The content of an electronic newsletter can vary depending on its purpose. It can include company news, industry trends, product releases, event invitations, informative articles, tips, or special offers. The frequency of distribution may range from daily, weekly, monthly, or even irregular intervals.
Organizations and individuals use electronic newsletters to keep their audience informed, engaged, and connected. They offer a channel for building customer relations, increasing brand loyalty, and driving traffic to websites or online platforms. Subscribers willingly provide their email addresses, offering a valuable opportunity for marketers to maintain direct contact and target interested individuals.
Overall, an electronic newsletter is a versatile and cost-effective tool enabling effective communication, information dissemination, and relationship building on a digital platform.
The word "electronic newsletter" is a combination of two words with their respective origins:
1. Electronic: The word "electronic" comes from the Greek word "ēlektron", which means amber. The ancient Greeks discovered that when amber was rubbed with cloth, it attracted small objects. The word "electricity" eventually emerged from the concept of amber's ability to generate this attractive force. Over time, "electronic" came to refer to anything related to the behavior, technology, or devices that involve the controlled flow of electrons.
2. Newsletter: The word "newsletter" is a combination of "news" and "letter". "News" originates from the 14th-century word "newes", which meant new things, information, or reports. "Letter" comes from the Old English "lettere", meaning a written message or communication.