Electioneering (/ɪˌlɛkʃənˈɪərɪŋ/) is the act of campaigning or working to influence the outcome of an election. The word is spelled with a double "e" after "tion" to reflect the pronunciation of the word. The "elec" portion is pronounced as "eh-lek" and the "tion" portion is pronounced as "shun". The final syllable "eering" is pronounced as "eer-ing". Electioneering can occur through various means, including advertisements, rallies, and media coverage, among others.
Electioneering refers to the activities undertaken by individuals and groups in order to promote a specific candidate or political party during an election. It is a form of political campaigning that aims to influence voters and persuade them to vote for a particular candidate or party. Electioneering typically involves various strategies and tactics, such as advertising, public speaking, rallies, canvassing, and using social media platforms.
The primary objective of electioneering is to create public awareness about a candidate's policies, achievements, and campaign promises, with the ultimate goal of swaying voters in their favor. It often includes efforts to discredit opponents, highlight their weaknesses or scandals, and differentiate the candidate from their competitors. Successful electioneering campaigns can generate public support and increase voter turnout, ultimately deciding the outcome of an election.
Electioneering requires extensive planning, organization, and financial resources. Candidates and political parties often employ professional campaign strategists and utilize market research to develop effective strategies. Additionally, electioneering practices may vary depending on regional or national political systems, cultural norms, and legal frameworks.
While electioneering is an integral part of democratic processes, it can also face criticism for its potential to manipulate voters, spread misinformation, or create a negative public discourse. Consequently, electioneering regulations and transparency measures are often put in place to ensure fair competition and protect the integrity of the electoral process.
The acts or practices used at elections in order to secure the return of a particular individual, usually applied to the office of M.P., that is, Member of Parliament.
Etymological and pronouncing dictionary of the English language. By Stormonth, James, Phelp, P. H. Published 1874.
The word "electioneering" originated from the Middle English term "eleccioun" which derived from the Latin word "electionem" meaning "a choice or selection". The suffix "-eer" was added to create a verb form, thus forming "electioneer". It first appeared in English in the mid-17th century, referring to activities that involve promoting or campaigning for a particular candidate or political cause during an election.