"Easy the pocketbook" is an idiomatic expression that refers to an action or event that reduces or lightens the financial burden or strain on an individual or a household. It means to make something more affordable, less expensive, or economically favorable, thereby easing the financial impact on one's wallet or bank account.
This phrase is often used to describe cost-saving measures, promotions, discounts, or any other beneficial circumstances that make it more feasible or financially manageable for someone to acquire a particular product, service, or experience. For example, a store offering a significant discount on a high-priced item or a company introducing a budget-friendly payment plan can help to "easy the pocketbook" of potential customers.
Additionally, "easy the pocketbook" can also imply taking measures to reduce overall expenses or mitigate financial burdens. This could involve cutting back on unnecessary expenditures, finding cheaper alternatives, or engaging in frugal practices that contribute to long-term financial stability and well-being.
Overall, "easy the pocketbook" suggests an action or situation that assists in relieving financial stress, making it more attainable for individuals or households to manage their money, stay within budget, and achieve a more favorable financial situation.
