Demand characteristics refers to the cues, both conscious and unconscious, that participants in a study pick up on and use to guide their behavior. The spelling of this term can be broken down phonetically as /dɪˈmænd kəˈræk tərɪstɪks/. The stress falls on the second syllable of "demand" and the first syllable of "characteristics." The "a" in the first syllable of "characteristics" is pronounced as the "a" in "cat." Overall, the correct spelling of this term is important to accurately communicate about research methodology.
Demand characteristics refer to cues or information within a research study or experimental setting that may inadvertently influence participants' behavior or responses. These characteristics typically arise from participants' awareness or assumptions about the goals, expectations, or hypotheses of the study. In other words, demand characteristics are the subtle cues or cues that lead participants to modify their behavior in a particular way in order to appear to meet the implicit expectations of the researcher.
These cues can include both explicit and implicit factors. Explicit demand characteristics may involve direct instructions, prompts, or leading questions given to participants, which make the purpose or desired response more apparent. Implicit demand characteristics, on the other hand, are more subtle and may involve the overall setting, context, or arrangement of the experiment that may unconsciously influence participants' behavior.
Demand characteristics can pose a threat to the validity and reliability of research findings as they create a risk of participants altering their behavior to align with what they perceive to be expected or desired by the researcher. This can lead to biased results and hinder the accurate observation of participants' true thoughts, opinions, or behaviors.
To minimize the impact of demand characteristics, researchers often employ various control measures such as double-blind methodologies, deceptive instructions, randomization of conditions, or the use of cover stories to create situations where participants remain relatively unaware of the true purpose or hypotheses of the study. By reducing demand characteristics, researchers aim to obtain more genuine and unbiased responses from participants, thus enhancing the scientific rigor of the research.
The term "demand characteristics" does not have a specific etymology since it is a compound noun formed by the combination of the words "demand" and "characteristics". However, we can analyze the origin of each component individually.
1. Demand: The word "demand" originated from the Old French word "demander", meaning "to request" or "to ask". It was later adopted into Middle English with the same meaning and evolved to refer to desires and requirements of individuals or groups.
2. Characteristics: The term "characteristics" derives from the Greek word "kharaktēr" meaning "a stamping tool" or "a distinctive mark". The word was later used in English to describe the distinguishing features or qualities that define a particular person, thing, or group.
By combining these two words, "demand characteristics" refers to the distinctive features or qualities that are requested or required in a specific context.