The word "de tractive" is spelled with a prefix "de", meaning "removal," and the base word "tractive," which means "attractive" or "alluring." The IPA phonetic transcription for this word is /dɪˈtræktɪv/, with emphasis on the second syllable. The "de" prefix is pronounced as "dee," while the "trac" in "tractive" is pronounced as "trak." Together, the word means "removing attraction" or "repelling." This is a useful term in psychology and consumer behavior, describing situations where negative emotions or experiences make a person less attracted to a product or a person.