De Beers, often referred to as De Beers Group, is a renowned multinational corporation primarily engaged in the diamond mining, diamond trading, and diamond retail industries. Founded in 1888 by Cecil Rhodes, the company holds a dominating position in the global diamond market.
As a diamond mining company, De Beers is involved in extracting diamonds from mines around the world, including its major operations in South Africa, Canada, and Botswana. Through its extensive mining activities, De Beers explores, evaluates, and extracts rough diamonds from ore bodies. These rough diamonds are then sent for sorting, grading, and distribution.
De Beers plays a significant role in diamond trading as well. It operates in multiple stages of the diamond value chain, including sourcing, sorting, and selling rough diamonds. The company has established and maintains control over a significant proportion of the world's diamond supply, thereby influencing market prices and maintaining stability in the industry.
Furthermore, De Beers has expanded its operations into diamond retail with its subsidiary, De Beers Jewellers. Through this segment, the company operates in the luxury diamond jewelry market, offering a wide array of meticulously crafted and ethically sourced diamond jewelry pieces.
Overall, De Beers is a global leader in the diamond industry, exerting significant influence on diamond mining, trading, and retailing. Its name has become synonymous with the diamond market, representing its dominant position and expertise in the field.
