DAU, or daily active users, is a metric commonly used in the field of online platforms, particularly in the context of social media, gaming, and mobile applications. It refers to the number of unique users who engage with a platform or app within a single day. DAU is a key performance indicator that helps measure the level of user engagement and the popularity of a product or service.
The DAU metric is calculated by counting the number of individual users who interact with the platform each day. It includes activities such as logging in, using specific features or tools, posting content, commenting, messaging, or any other form of engagement. Multiple visits from the same user during a day are typically counted as one, as the focus is on the number of active users rather than the frequency of use.
DAU provides insight into the platform's user retention, as higher daily active user numbers usually indicate a sticky and engaging product. Monitoring DAU over time allows companies to analyze trends, identify patterns, and evaluate the impact of updates or new features. It is also a significant factor in measuring and forecasting user growth, user lifetime value, and advertising revenue potential.
In summary, DAU is a metric used to determine the number of unique users who actively engage with an online platform, app, or service within a single day. It serves as a crucial measurement of an application's popularity, user engagement, and overall performance.
