Covermount is a compound word, composed of two separate words, "cover" and "mount." The first part, "cover," is spelled phonemically as /kʌvər/ and refers to the outer protective layer of a book or magazine. The second part, "mount," is spelled /maʊnt/ and refers to the act of attaching or affixing something to a surface. Put together, "covermount" describes a physical item attached to the cover of a publication, typically a free CD or DVD offered as a bonus with the purchase of the magazine or book.
Covermount refers to a promotional strategy in the publishing industry, specifically in the field of magazines or journals, where an additional item or product is attached or included as part of the magazine cover. This can be a physical item that is either affixed to the cover or enclosed within the packaging of the magazine. The purpose of a covermount is to enhance the value of the publication, attract readers, and encourage sales.
A covermount often takes the form of a free giveaway, supplement, bonus content, or occasionally a discounted offer. It can include a wide range of products such as CDs, DVDs, stickers, posters, calendars, samples, exclusive content, coupons, or even digital downloads. These items are carefully chosen to complement the theme or content of the magazine, providing additional value or enjoyment to the readers.
The inclusion of covermounts is typically a collaborative effort between the magazine publisher and the external companies or brands offering the items. It serves as a means of cross-promotion, whereby the publisher gains an additional revenue stream or increased readership, while the companies providing the items benefit from product exposure and potential new customers.
Covermounts have become a popular marketing strategy in the publishing industry, enticing readers with added value and unique offerings. Their presence often generates excitement and anticipation among existing readers, as well as attracting new consumers who may be enticed by the free or enhanced content provided.
The word "covermount" is a combination of two distinct terms: "cover" and "mount".
1. "Cover": The term "cover" originated from Old French "covrir" which meant "to cover" or "to protect". It later developed into the Middle English word "coveren". The original root can be traced back to the Latin word "cooperire", which shares a similar meaning. In the context of "covermount", the word refers to the cover of a magazine or publication.
2. "Mount": The term "mount" comes from Old English "munt" or "muntian", which meant "to mount" or "to climb". Its Indo-European root can be traced back to the Proto-Indo-European word "ment", meaning "to rise" or "stand out".