CORPORATE SLOGAN Meaning and
Definition
-
A corporate slogan refers to a concise and memorable phrase or statement that encapsulates the essence, values, and purpose of a company or brand. This marketing tool plays a crucial role in shaping and reinforcing the overall image and identity of a corporation. A strong corporate slogan serves as a powerful communication strategy aimed at attracting and resonating with target audiences, while differentiating the company from competitors.
A well-crafted corporate slogan actively contributes to creating brand awareness, recognition, and customer loyalty. It is typically used in various promotional materials, advertising campaigns, and corporate communications to ensure a consistent and unified message. By succinctly capturing the essence of a company, a slogan can instill trust, credibility, and familiarity with consumers.
This type of slogan should embody the core values, mission, and unique selling proposition of the company. It often conveys a company's commitment to quality, innovation, customer satisfaction, or social responsibility. Furthermore, a corporate slogan can evoke emotions and leave a lasting impression on target audiences, urging them to associate the brand with desired outcomes or experiences.
Overall, a corporate slogan acts as a memorable rallying cry, reinforcing the company's identity and creating a sense of unity among employees, customers, and stakeholders alike.
Etymology of CORPORATE SLOGAN
The word "corporate" originates from the Latin term "corporatus", which means "formed into a body" or "united in a body". It comes from the Latin word "corpus", meaning "body".
On the other hand, the term "slogan" comes from the Scottish Gaelic word "sluagh-ghairm", which means "battle cry". It was adopted into the English language in the 16th century as "slughorn" or "slogorne", referring to a war cry or rallying cry of a group or army. The term later evolved into "slogan", specifically referring to a distinctive phrase or motto used in advertising or as a means of identification for a company or organization.
So, when combined, the term "corporate slogan" refers to the distinctive phrase or motto used by a corporate body or organization as a means of identification or to convey their values and purpose.
