Corporate planning is the process of creating and implementing strategies to achieve a company's long-term goals. The spelling of "corporate planning" is phonetically transcribed as /ˈkɔː.pər.ət ˈplæn.ɪŋ/. The stress is on the second syllable of "corporate" and the first syllable of "planning". The "t" in "corporate" is pronounced with a flap sound /ɾ/ instead of a full /t/ sound, as it comes between two vowel sounds. The "a" in "planning" is pronounced as a short vowel sound /æ/.
Corporate planning is a strategic process undertaken by organizations to establish long-term goals, objectives, and strategies in order to achieve overall success and growth. It involves the systematic identification and evaluation of various factors that may impact the organization, such as market conditions, competition, technological advancements, and internal capabilities.
Within this process, corporate planning typically involves the development of a comprehensive roadmap that outlines the organization's mission, vision, and values, along with the strategies and actions needed to achieve its objectives. This includes setting specific goals, defining the associated tasks and responsibilities, and determining the necessary resources and timelines.
Corporate planning also involves analyzing and assessing the business environment to anticipate potential challenges and opportunities. This includes conducting market research, gathering data, and evaluating industry trends to identify potential risks and develop appropriate mitigation strategies.
In addition, corporate planning comprises the ongoing monitoring and evaluation of progress towards achieving established goals and objectives. This may involve regular performance reviews, financial analysis, and the implementation of corrective actions, if required, to ensure alignment with the strategic direction.
Ultimately, corporate planning is crucial for organizations to effectively respond to a rapidly changing business landscape, make informed decisions, allocate resources efficiently, and remain competitive in the market. It provides a structured approach to strategic decision-making and enables organizations to proactively navigate challenges and seize opportunities to achieve sustainable growth.
The word "corporate" has its origin in the Latin word "corporatus", which is the past participle of "corporare", meaning 'to combine into a body' or 'to incorporate.' "Corporare" is derived from "corpus", which means 'body' in Latin.
The word "planning" comes from the Old English word "planian" or "plannian", which is derived from the Latin word "planus", meaning 'flat' or 'level.' In the 17th century, "planning" started to be used in the sense of 'making a detailed scheme or method of procedure.'
When the two words are combined, "corporate planning" refers to the process of creating a detailed scheme or method of procedure for a corporation. It involves setting goals, analyzing various aspects of the business, and creating strategies to ensure the successful achievement of objectives.