CONCEPT TEST Meaning and
Definition
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A concept test refers to a research technique employed to assess the viability and acceptance of a specific idea, product, or service before it is fully developed and launched into the market. It serves as a preliminary evaluation tool to determine the target audience's perception and interest in the concept. The primary objective of a concept test is to gather feedback, gauge the appeal, and evaluate the understanding of the proposed concept.
During a concept test, participants are presented with a description, prototype, or visual representation of the concept being tested. They are then asked a series of questions to assess their understanding, level of appeal, and potential ideas for improvement. This research method utilizes user feedback to refine or enhance the concept, making it more suitable for the intended audience and aligning it with their preferences and needs.
Concept tests can be conducted through various means, such as surveys, focus groups, interviews, or online platforms. The collected data from these tests are carefully analyzed to identify patterns, determine potential market demand, validate assumptions, and help stakeholders make informed decisions regarding the development and launch strategies of the concept.
In essence, a concept test serves as a critical tool in mitigating risks associated with introducing new ideas or products to the market. It allows businesses to gain insights and make necessary adjustments to ensure a higher chance of success for their concept.
Common Misspellings for CONCEPT TEST
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Etymology of CONCEPT TEST
The word "concept" comes from the Latin word "conceptus" which means "something conceived in the mind" or "a thought" from the verb "concipere" meaning "to take in, grasp, or imagine".
The word "test" comes from the Old French word "teste" which means "an examination, trial, or proof" originally referring to a head or skull used for determining guilt or innocence, possibly from a custom of ancient Germanic tribes who used to throw their shields or hats to the ground to challenge others to fight, thus symbolizing a test of strength or bravery.
When combined, "concept test" refers to a method or process of examining or evaluating a conceived idea or thought to determine its feasibility, acceptance, or viability.
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